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Entries in Open Letter (1)

Tuesday
Feb212012

An Open Letter to Checkers and Rally's Hamburgers, Inc

Until the age of 9, I lived in the Tampa-St. Petersburg-Clearwater Metropolitan Statistical Area. With the exception of a few friends and family members, the temperate tropical weather, and frolicking away aimlessly at the beach, it's safe to say that my parents' decision to move me up to Madison, Wisconsin was the finest decision they could have ever made with regards to my upbringing. The opportunities presented in the Midwest compared to what I would have been familiar with down in Florida are literally night and day. However, once every couple of months or so, I find myself yearning with lust and desire.

There is a fast food chain known simply as Checkers that is very prevalent in my former homeland. These restaurants serve the best fries that have ever graced my lips, and as great as the food is up here in Wisconsin, nothing quite compares.

Until the Summer of 2009, I was under the impression that the only opportunities I would ever have to taste the delectable grease that Checkers has to offer would be if I were to vacation down in the South. However, 2.5 years ago my life changed when I was told that there are in fact two locations in the Milwaukee metropolitan area. To put it bluntly, I ate A LOT of Checkers that glorious summer. Be that as it may, I was a lot older then than when I was 9, and was more informed about social demographics. What I'm trying to say is this:

To eat at Checkers, I have to travel to impoverished areas, literally festering with crime and narcotic use.

I would risk my damn life for these fries, Yo.

It is not my intention to sound like a complete douchebag, but I was raised in an extremely sheltered community in the suburbs of Madison, Wisconsin, one of the most progressive cities not only in the Midwest, but in the entire country. To the best of my knowledge, I did not grow up around crack deals, shootings, and prostitution rings. It's definitely a culture shock when I roll up to the drive-thru craving burgers, naively oblivious to the fact that I get to go back to a safe community in a matter of hours, while the majority of the customers and employees do not share the same fate.

In the past three years, both recreationally and traveling for my job, I've encountered three Checkers locations in Wisconsin. Since I'm a complete nerd who takes my desire for hedonism too far, I did a little research. Both Checkers and Rally's are owned by Wellspring Capital Management, and I have a simple, selfish request to ask them:

Please open more of these fine establishments in safer areas that I feel more comfortable visiting with friends and family. Seeing crack being smoked and women selling their bodies makes me feel awkward while I'm stuffing my gullet with burgers, wings, and fries.

Yours truly,

Jesse Zakshesky